Advisus is a tool that helps advertisers to boost campaign effectiveness with actionable insights using AI mechanisms based on business performance. Advertisers get AI driven assistance and guidance, which brings more effective traffic decisions. Publishers get timely insights aimed at maximizing traffic monetization. Advertisers and publishers benefit from the following perks: - Smart graphs - specially developed chart templates visualising the crucial metrics and dimensions to monitor, prevent, and resolve any traffic issues. Advisus can prevent and resolve traffic issues by visualizing user’s data in the unique charts, handcrafted for dealing with most common traffic issues. - Expert guidance alerts - notifications with actionable tips on how to resolve the particular issue to maximize the campaign effectiveness. The user gets notifications on a regular basis. The tool analyzes the changes in user’s traffic performance and gives a tip or a range of tips for resolving the issue and maximizing the effectiveness of the project. - Autopilot module - fully automatic campaign setup, management and optimization mechanism, giving a user the possibility to run campaigns in major ad networks. The AI mechanisms behind this module are educated on the historic data of campaign changes and their results of all ad accounts connected to the tool.