Immersal SDK is a tool for programmers enabling AR in any app. It is a 3D-mapping and visual positioning solution for markerless, persistent, battery-friendly, massively multi-user ready AR. The SDK can be used to enable immersive AR experiences, such as gaming, indoor navigation, product finding, multi-player features, ads etc. — your imagination is the limit. When the end users use the AR apps Immersal collects point clouds of the spaces – AR-enabling them permanently. This results in a global AR infrastructure: AR Cloud. Based in Helsinki, Finland, Immersal currently employs a team of 9 AR gurus.